In the business world, a lot of people focus on marketing and sales, they need more leads, inquiries and sales, but none of their leads converts to sales. But we can’t deny the fact that conversion is the key to cashflow! And everything comes from conversion.
Some businesses may need more leads and inquiries but they have to know what to say and what to do. There are so many moving parts in the business these days and writing the right email, saying the right words on the phone and in a meeting, having the right mindset and level of confidence are very critical in order to get those buying clients.
The common challenge of businesses right now is that their people don’t know how to do the essentials properly. We are now living in a world where people don’t know how to communicate, complete back office tasks, do marketing and sales, attend to customer needs, and are being forced to have multiple personalities. This being said, we can safely say that it is not the lack of motivation that is becoming the issue but the lack of skills.
A lawyer who only focuses on legal services and cases before are now forced to learn how to do marketing and sales. And this is because of the evolution of the world of entrepreneurs.
Proper communication with your prospects is crucial to convert them to buying customers. What you say and do is very important. There may have some scripts that you can use to converse with your audience, but nothing beats experience. It is very important that you have tried and have done the things that are needed to interact with customers before you can clearly communicate with them and get them hooked.
Watch this video by Trevor Russel as he talk about How to Outdo Ourselves to Make Better Progress.
Marry good marketing with good skill and motivation – sales revenue, customer acquisition will catapult because marketing brings them to the door, good modern consulting and sales brings them through the door.
If it feels to be uncomfortable and difficult to do, it probably is the one thing that you are meant to be doing.
If you are into podcasts, don’t forget to visit this episode of Reenergize Our Business by Joanna Zhang too.